Site Admin Users Guide
Website strategy
To create a cohesive front door for the WashU EDI ecosystem that successfully guides users to wear they need to go
Site Goals
- Increase awareness of WashU’s EDI ecosystem and resources
- Provide a cohesive message about EDI at WashU
- Demonstrate WashU’s commitment to these issues
Key Audiences
Primary
Internal WashU audience
Secondary
Prospective faculty, staff, and students
St. Louis area
Content Strategy
Through the site’s content structure and taxonomy, we aim to inspire the following thoughts and actions:
Audience thoughts:
- WashU is committed to advancing EDI in our community.
- There are resources and communities on campus to support me.
- There are resources and communities on campus to help me learn and grow.
- My voice matters at WashU./ I am welcome at WashU.