{"id":7,"date":"2022-05-05T21:19:23","date_gmt":"2022-05-05T21:19:23","guid":{"rendered":"https:\/\/digitaldocumentation.wustl.edu\/innovation-docs\/?page_id=7"},"modified":"2024-05-01T15:49:48","modified_gmt":"2024-05-01T15:49:48","slug":"documentation","status":"publish","type":"page","link":"https:\/\/digitaldocumentation.wustl.edu\/global\/","title":{"rendered":"Home Page"},"content":{"rendered":"\n
<\/div>\n\n\n\n

Site Admin Users Guide
<\/div><\/h2>\n\n\n\n

Website strategy<\/h2>\n\n\n\n

To create a service-oriented front door to the WashU global ecosystem that successfully connects users to resources for global work<\/p>\n\n\n\n

Site Goals<\/h3>\n\n\n\n
    \n
  1. Increase awareness of WashU’s global partnerships and resources<\/li>\n\n\n\n
  2. Connect WashU faculty, staff, and students to resources for global work<\/li>\n\n\n\n
  3. Demonstrate WashU’s work at a global scale<\/li>\n<\/ol>\n\n\n\n
    \n\n\n\n

    Key Audiences<\/h3>\n\n\n\n
    \n
    \n

    Primary<\/h4>\n\n\n\n

    The primary audience for the site is internal faculty, staff, and students<\/strong>, with the intention of connecting them to the resources they need to work, research, and learn abroad<\/strong>.<\/p>\n<\/div>\n\n\n\n

    \n

    Secondary<\/h4>\n\n\n\n

    For the following secondary audiences, the site sends a clear message regarding WashU\u2019s commitment to building a global community <\/strong>and fostering a global exchange of ideas<\/strong>.<\/p>\n\n\n\n

      \n
    • WashU international alumni<\/li>\n\n\n\n
    • Current and prospective international students<\/li>\n\n\n\n
    • Current and prospective international scholars<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n

      Key messages<\/h3>\n\n\n\n

      Our content should inspire our main audiences to think and feel at least one of the following:<\/p>\n\n\n\n

        \n
      1. WashU’s research and community spans the globe.<\/li>\n\n\n\n
      2. I know what I need to do to successfully study\/ research abroad.<\/li>\n\n\n\n
      3. WashU is welcoming to international students\/ scholars like me.<\/li>\n\n\n\n
      4. WashU has connections, policies, and procedures in place to support me. <\/li>\n<\/ol>\n\n\n\n

        Key actions<\/h3>\n\n\n\n

        We want to inspire our audiences to:<\/p>\n\n\n\n

          \n
        1. Plan trips according to university procedures.<\/li>\n\n\n\n
        2. Explore regions\/ partnerships\/ resources.<\/li>\n\n\n\n
        3. Come to WashU\/ join in a partnership with our faculty.<\/li>\n\n\n\n
        4. Donate<\/li>\n<\/ol>\n\n\n\n
          \n\n\n\n

          Results of content audit<\/h3>\n\n\n\n

          From former global.edu<\/h4>\n\n\n\n

          After an audit of the content from the former global site revealed the following:<\/p>\n\n\n\n

            \n
          • The site content was mostly made up of news articles and people entries.<\/li>\n\n\n\n
          • A review of the analytics revealed that site users come to the site for resources, not news.<\/li>\n<\/ul>\n\n\n\n

            From peer sites<\/h4>\n\n\n\n

            The team identified several elements from peer sites to include:<\/p>\n\n\n\n

              \n
            • We evaluated how maps can be used: for navigation, to convey information, or for aesthetic purposes.<\/li>\n\n\n\n
            • We saw peers breaking travel tools out from more general resources to streamline the user experience\/ make things easier to find. Sometimes this meant a separate site.<\/li>\n<\/ul>\n\n\n\n
              \n\n\n\n

              Content Strategy<\/h3>\n\n\n\n

              Through the site\u2019s content structure and taxonomy, we aim to accomplish the following:<\/p>\n\n\n\n

              Make our key selling points transparent with the main navigation<\/h4>\n\n\n\n
                \n
              • In St. Louis<\/li>\n\n\n\n
              • Regions<\/li>\n\n\n\n
              • Global Partnerships<\/li>\n\n\n\n
              • Resources<\/li>\n\n\n\n
              • Travel Tools<\/li>\n<\/ul>\n\n\n\n

                Use the home page content to establish our global narrative, featuring:<\/h4>\n\n\n\n
                  \n
                • highlights from global research and learning and our global exchanges happening on campus<\/li>\n\n\n\n
                • stats highlighting global’s impact<\/li>\n\n\n\n
                • a callout featuring and entry points to learn more about our work in other countries<\/li>\n\n\n\n
                • a callout featuring and entry points to learn more about campus and St. Louis<\/li>\n\n\n\n
                • a callout on global partnerships<\/li>\n\n\n\n
                • a featured video<\/li>\n\n\n\n
                • a section of helpful resources<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

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