{"id":7,"date":"2022-05-05T21:19:23","date_gmt":"2022-05-05T21:19:23","guid":{"rendered":"https:\/\/digitaldocumentation.wustl.edu\/innovation-docs\/?page_id=7"},"modified":"2022-10-06T15:53:32","modified_gmt":"2022-10-06T15:53:32","slug":"documentation","status":"publish","type":"page","link":"https:\/\/digitaldocumentation.wustl.edu\/hereandnext\/","title":{"rendered":"Site Admin Users Guide"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"is-style-large-headline wp-block-heading\">Site Admin Users Guide<div class=\"has-color_red-accent-color has-accent-color heading-accent\"><\/div><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Website strategy<\/h2>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"is-style-lead\">Goal: <strong>Activation Site<\/strong><\/p>\n\n\n\n<p class=\"is-style-lead\">Priority: <strong>VISION<\/strong><\/p>\n\n\n\n<p class=\"is-style-lead\">Desired behavior: <strong>ENGAGEMENT (learn, understand, be informed)<\/strong><\/p>\n\n\n\n<p class=\"is-style-lead\">Invitation: <strong>JOIN AND BRING THE VISION TO LIFE<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Key Audiences<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Primary<\/h4>\n\n\n\n<p>The primary audience for the site is&nbsp;the<strong> WashU Community<\/strong><\/p>\n\n\n\n<ul><li>current faculty<\/li><li>current staff<\/li><li>current students<\/li><li>alumni<\/li><li>St. Louis community<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Secondary<\/h4>\n\n\n\n<p>The secondary audience is the broader higher ed community<\/p>\n\n\n\n<ul><li>prospective faculty<\/li><li>prospective staff<\/li><li>prospective students<\/li><li>peer institutions<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Content Audit<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">From the former Strategic Plan site:<\/h4>\n\n\n\n<ul><li>Values (migrated into Vision)<\/li><li>Committees and Working Groups (migrated into Committees\/Strategic Planning Teams)<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">From collateral material (in development):<\/h4>\n\n\n\n<ul><li>Message from the provost<\/li><li>The Plan<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Content Type Requirements<\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/digitaldocumentation.wustl.edu\/hereandnext\/content-types\/event\/\">Events:<\/a> 70+ events in academic year 2022-2023 (integrated with Happenings?)<\/li><li>RSVP\u2019s for events<\/li><li><a href=\"https:\/\/digitaldocumentation.wustl.edu\/hereandnext\/content-types\/update\/\">Updates<\/a> (dated posts)<ul><li>searches<\/li><li>appointments<\/li><li>seed funding<\/li><\/ul><\/li><li>Videos: anthem video (at launch)<\/li><li><a href=\"https:\/\/digitaldocumentation.wustl.edu\/hereandnext\/web-best-practices-guidelines\/media-best-practices\/pdfs\/\">PDF\u2019s:<\/a> Look Book<\/li><li><a href=\"https:\/\/digitaldocumentation.wustl.edu\/hereandnext\/content-types\/people\/\">People<\/a> (for committees)<\/li><li><a href=\"https:\/\/digitaldocumentation.wustl.edu\/hereandnext\/site-navigation\/pages\/\">Pages<\/a> (nested content to create linked hierarchy for The Plan)<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Content Strategy<\/h3>\n\n\n\n<p class=\"is-style-default\">Through the site\u2019s content structure and taxonomy, we aim to accomplish the following:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Surface our key messages in the main navigation<\/h4>\n\n\n\n<ul><li>Vision<\/li><li>The Plan<\/li><li>Committees<\/li><li>Updates (post-launch)<\/li><li>Progress (post-launch)<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Display relevant content within the different sections of the site<\/h4>\n\n\n\n<p>For example, events and updates that are relevant to the People Pillar, will automatically display on that landing page based on how the event\/update is categorized.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Encourage users to explore and dig deeper<\/h4>\n\n\n\n<ul><li>Link between different sections of the site to offer users continued engagement.<\/li><li>Organize content so that users can skim go as deep as they want<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Leverage home page real estate<\/h4>\n\n\n\n<ul><li>To maintain excitement and engagement through a multi-year evolution<ul><li>Anthem video<\/li><li>Latest Updates<\/li><\/ul><\/li><li>To offer actionable content<ul><li>Featured events (link off to Happenings)<\/li><li>Call to Action: <em>Find yourself in the plan<\/em> (links to The Plan section)<\/li><li>Spotlight on Look Book <\/li><\/ul><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Use email templates strategically<\/h4>\n\n\n\n<p>Use different email templates for various goals such as:<\/p>\n\n\n\n<ul><li>pushing specific audience segments to different areas of the site<\/li><li>highlight upcoming events\/updates and encourage RSVP&#8217;s<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Site Admin Users Guide Website strategy Goal: Activation Site Priority: VISION Desired behavior: ENGAGEMENT (learn, understand, be informed) Invitation: JOIN AND BRING THE VISION TO LIFE Key Audiences Primary The primary audience for the site is&nbsp;the WashU Community current faculty current staff current students alumni St. Louis community Secondary The secondary audience is the 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