Site Admin Users Guide
Website strategy
Site Goals
- Goal number one
- Goal number two
- Goal number three
- Goal number four
- Goal number five
Key Audiences
Primary
The primary audience for the site is XXX and XXX, with the intention of XXX.
Secondary
For the following secondary audiences, the site sends a clear message regarding WashU’s commitment to XXX.
- Bullet
- Bullet
- Bullet
Results of content audit
From EXISTING SITE
After an audit of the content from the former XXX site revealed the following:
- bullet
- bullet
- bullet
From peer sites
The team identified several elements from peer sites to include:
- bullet
- bullet
Content Strategy
Through the site’s content structure and taxonomy, we aim to accomplish the following:
Make our key selling points transparent with the main navigation
- bullet
- bullet
- bullet
Use the home page content to establish our XXXSITEXXX narrative, featuring:
- highlights from XXX
- a featured video
- upcoming events (embedding a widget from Happenings)
- featured resources
- a featured company
- a featured sector
- several featured highlights
- and a social post
Offer actionable content for XXX
- bullet
Create a low maintenance system for site admin
- Balance dynamic web experience with low content management effort
- Aggregation of content using filters and categories
- Display and contextualize content on various pages
- Pull in content from external sources