{"id":7,"date":"2022-05-05T21:19:23","date_gmt":"2022-05-05T21:19:23","guid":{"rendered":"https:\/\/digitaldocumentation.wustl.edu\/innovation-docs\/?page_id=7"},"modified":"2024-05-01T15:46:33","modified_gmt":"2024-05-01T15:46:33","slug":"documentation","status":"publish","type":"page","link":"https:\/\/digitaldocumentation.wustl.edu\/marcomm\/","title":{"rendered":"Home Page"},"content":{"rendered":"\n
<\/div>\n\n\n\n

Site Admin Users Guide
<\/div><\/h2>\n\n\n\n

Website strategy<\/h2>\n\n\n\n

Site Goals<\/h3>\n\n\n\n
  1. Goal number one<\/strong><\/li>
  2. Goal number two<\/strong><\/li>
  3. Goal number three<\/strong><\/li>
  4. Goal number four<\/strong><\/li>
  5. Goal number five<\/strong><\/li><\/ol>\n\n\n\n
    \n\n\n\n

    Key Audiences<\/h3>\n\n\n\n
    \n
    \n

    Primary<\/h4>\n\n\n\n

    The primary audience for the site is XXX<\/strong> and XXX, with the intention of XXX<\/strong>.<\/p>\n<\/div>\n\n\n\n

    \n

    Secondary<\/h4>\n\n\n\n

    For the following secondary audiences, the site sends a clear message regarding WashU\u2019s commitment to XXX<\/strong>.<\/p>\n\n\n\n

    • Bullet<\/li>
    • Bullet <\/li>
    • Bullet<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n
      \n\n\n\n

      Results of content audit<\/h3>\n\n\n\n

      From EXISTING SITE<\/h4>\n\n\n\n

      After an audit of the content from the former XXX<\/strong> site revealed the following:<\/p>\n\n\n\n

      • bullet<\/li>
      • bullet<\/li>
      • bullet<\/li><\/ul>\n\n\n\n

        From peer sites<\/h4>\n\n\n\n

        The team identified several elements from peer sites to include:<\/p>\n\n\n\n

        • bullet<\/li>
        • bullet<\/li><\/ul>\n\n\n\n
          \n\n\n\n

          Content Strategy<\/h3>\n\n\n\n

          Through the site\u2019s content structure and taxonomy, we aim to accomplish the following:<\/p>\n\n\n\n

          Make our key selling points transparent with the main navigation<\/h4>\n\n\n\n
          • bullet<\/li>
          • bullet<\/li>
          • bullet<\/li><\/ul>\n\n\n\n

            Use the home page content to establish our XXXSITEXXX narrative, featuring:<\/h4>\n\n\n\n
            • highlights from XXX<\/strong><\/li>
            • a featured video<\/li>
            • upcoming events (embedding a widget from Happenings)<\/li>
            • featured resources<\/li>
            • a featured company<\/li>
            • a featured sector<\/li>
            • several featured highlights<\/li>
            • and a social post<\/li><\/ul>\n\n\n\n

              Offer actionable content for XXX<\/h4>\n\n\n\n
              • bullet<\/li><\/ul>\n\n\n\n

                Create a low maintenance system for site admin<\/h4>\n\n\n\n
                • Balance dynamic web experience with low content management effort<\/li>
                • Aggregation of content using filters and categories<\/li>
                • Display and contextualize content on various pages<\/li>
                • Pull in content from external sources<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

                  Site Admin Users Guide Website strategy Site Goals Goal number one Goal number two Goal number three Goal number four Goal number five Key Audiences Primary The primary audience for the site is XXX and XXX, with the intention of XXX. Secondary For the following secondary audiences, the site sends a clear message regarding WashU\u2019s commitment to […]<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"yoast_head":"\nHome Page - MarComm Website<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home Page - MarComm Website\" \/>\n<meta property=\"og:description\" content=\"Site Admin Users Guide Website strategy Site Goals Goal number one Goal number two Goal number three Goal number four Goal number five Key Audiences Primary The primary audience for the site is XXX and XXX, with the intention of XXX. 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