{"id":7,"date":"2022-05-05T21:19:23","date_gmt":"2022-05-05T21:19:23","guid":{"rendered":"https:\/\/digitaldocumentation.wustl.edu\/innovation-docs\/?page_id=7"},"modified":"2024-07-12T18:40:24","modified_gmt":"2024-07-12T18:40:24","slug":"documentation","status":"publish","type":"page","link":"https:\/\/digitaldocumentation.wustl.edu\/sa-marketing\/","title":{"rendered":"Home Page"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading is-style-large-headline\">Site Admin Users Guide<div class=\"has-color_red-accent-color has-accent-color heading-accent\"><\/div><\/h2>\n\n\n\n<p class=\"is-style-lead\">The Division of Student Affairs web presence is made up of an ecosystem of sites, one for each office. Each unit&#8217;s web pages are managed independently but are designed to appear to visitors as one cohesive website for the whole division.<\/p>\n\n\n\n<p class=\"is-style-default\">As part of the Student Affairs MarComm team, you shape the web visitor&#8217;s experience by supporting the units to maintain consistency, both visually and through<em> tone of messaging<\/em>. This user&#8217;s guide provides you with the resources you need to update the <a href=\"#\">division site<\/a> and support the unit admins to effectively maintain their office&#8217;s web pages. [tk content: update link]<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to use this guide<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Content Strategy<\/h3>\n\n\n\n<p><a href=\"#content-strategy\">Consult this page<\/a> to ensure your pages are aligned with the division&#8217;s overall communication strategy. The <em>web<\/em> content strategy you see below was approved by SALT.<\/p>\n\n\n\n<p>This site is a research-based solution designed to address a lot of the concerns that were expressed by students, staff, and SALT. If you have questions on why parts of the site look and function the way they do, the <a href=\"#content-strategy\">strategy section below<\/a> may answer them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Guidelines<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/digitaldocumentation.wustl.edu\/sa-marketing\/web-best-practices-guidelines\/\">Best Practices &amp; Guidelines<\/a> section of this guide is exactly that\u2014recommendations on what to do to make sure your site visitors&#8217; needs are met, including <strong>web accessibility compliance<\/strong> and standardization across the WashU web ecosystem.<\/p>\n\n\n\n<p>Your website is built with <strong>WordPress blocks <\/strong>\u2014 components used for creating and editing elements in a <a href=\"https:\/\/digitaldocumentation.wustl.edu\/sa-marketing\/content-types\/posts\/\">post<\/a> or <a href=\"https:\/\/digitaldocumentation.wustl.edu\/sa-marketing\/content-types\/pages\/\">page.<\/a> Different <a href=\"https:\/\/digitaldocumentation.wustl.edu\/sa-marketing\/blocks\/\">block types<\/a> are available in the WordPress editor to add text, media files, and layout elements, giving you more flexibility to build content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tutorials<\/h3>\n\n\n\n<p>Refer to the <strong>blocks section<\/strong> of this guide for <a href=\"https:\/\/digitaldocumentation.wustl.edu\/sa-marketing\/blocks\/\">step-by-step tutorials<\/a> that includes:<\/p>\n\n\n\n<ul>\n<li><strong>How <\/strong>to use each kind of block, and<\/li>\n\n\n\n<li><strong>Why<\/strong> you would want to use that block or when you shouldn&#8217;t use that block<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Video Library<\/h3>\n\n\n\n<p>Any training session recordings will be available in the <a href=\"https:\/\/digitaldocumentation.wustl.edu\/sa-marketing\/training-videos\/\">training videos section of this guide,<\/a> if there are videos specific only to the SA MarComm admins. If videos are for all unit admins, they will be on the <a href=\"https:\/\/digitaldocumentation.wustl.edu\/sa-units\/training-videos\/\">training video section of the Unit Site Admin Guide.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Unit Admin User&#8217;s Guide<\/h2>\n\n\n\n<p>The unit admins have their own <a href=\"https:\/\/digitaldocumentation.wustl.edu\/sa-units\/\">User&#8217;s Guide<\/a>. This SA MarComm guide is more robust, offering tutorials for <em>every<\/em> WordPress block while the other is limited to tutorials on the blocks the unit admins need to maintain the content on their site (ex. text and image edits).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Editing the unit guide<\/h3>\n\n\n\n<p>You have editing access to the<em> Unit <\/em>Admin User&#8217;s Guide. We&#8217;ve included a section in this guide on <a href=\"https:\/\/digitaldocumentation.wustl.edu\/sa-marketing\/managing-the-unit-guide\/\">Managing the unit guide.<\/a> <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading is-style-default\" id=\"content-strategy\">Content Strategy<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SA Discovery and Content Strategy\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/qBxS52Qn6RI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Site Goals<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">External<\/h3>\n\n\n\n<ol>\n<li>Unified, university-aligned branding and messaging<\/li>\n\n\n\n<li>Demonstrates a<em> Best in Class<\/em> student affairs division<\/li>\n\n\n\n<li>Reflects SA strategic plan priorities and messaing<\/li>\n\n\n\n<li>Helps undergraduate students navigate and discover non-academic resources easily<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Internal<\/h3>\n\n\n\n<ol>\n<li>Better help staff communicate\/support external audiences<\/li>\n\n\n\n<li>Streamline site maintenance\n<ul>\n<li>Manage people resources better<\/li>\n\n\n\n<li>Timely and accurate updates<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Key Audiences<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Students<\/h4>\n\n\n\n<p>Students are problem-solving. Analytics reveal that these are their top three searches by students:<\/p>\n\n\n\n<ol>\n<li>Health and wellness support<\/li>\n\n\n\n<li>Career support<\/li>\n\n\n\n<li>Housing info<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Parents and Families<\/h4>\n\n\n\n<p>Top three searches:<\/p>\n\n\n\n<ol>\n<li>Health and wellness support<\/li>\n\n\n\n<li>Housing and residential life<\/li>\n\n\n\n<li>Career preparedness<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Donors<\/h4>\n\n\n\n<p>Top search:<\/p>\n\n\n\n<ol>\n<li>Career outcomes<\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"is-style-lead\">Behaviorally, audiences fall into two categories:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Search users<\/h4>\n\n\n\n<ul>\n<li>Students<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Nav users<\/h4>\n\n\n\n<ul>\n<li>Parents\/Families<\/li>\n\n\n\n<li>Staff<\/li>\n\n\n\n<li>Alumni\/Donors<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Solution<\/h2>\n\n\n\n<p>From in-depth research that included workshops with site stakeholders (students, staff, SALT), the most important priorities were identified. <a href=\"https:\/\/wustl.box.com\/s\/labe1bd7y4kynciaqo4yajgnjxgorfr8\">Detailed findings from the research and discovery phase<\/a><em> are available here.<\/em><\/p>\n\n\n\n<p>This solution balances the needs of the units to manage their own content while also creating a unified space for the division to tell its story. It also contextualizes the resources provided by the division within each office. And, it includes robust site navigation within each office as well as across the division.<\/p>\n\n\n\n<p>However,  the technical system is only as good as its people in delivering a holistic Division of Student Affairs web experience.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Technology<\/h3>\n\n\n\n<p>This system offers technical solutions to the problems identified in the research.<\/p>\n\n\n\n<p><strong>Navigation:<\/strong> establish a user-focused site structure<\/p>\n\n\n\n<p><strong>Search: <\/strong>improved site search function<\/p>\n\n\n\n<p><strong>Page layouts: <\/strong>system will be flexible<\/p>\n\n\n\n<p><strong>Messaging: <\/strong>system designed to highlight strategic messaging<\/p>\n\n\n\n<p><strong>Site maintenance\/workflow: <\/strong>system designed per SA\u2019s defined workflow<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">People<\/h3>\n\n\n\n<p>The web experience relies on unit admins to maintain the site<\/p>\n\n\n\n<p><strong>Navigation: <\/strong>approved site structure must be maintained over time<\/p>\n\n\n\n<p><strong>Search: <\/strong>content must be optimized for site search<\/p>\n\n\n\n<p><strong>Page layouts:<\/strong> design best practices must be applied to updates <\/p>\n\n\n\n<p><strong>Messaging: <\/strong>text edits must be consistent in and must consider overall division story<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"is-style-lead\">This is where you come in&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Site Admin Users Guide The Division of Student Affairs web presence is made up of an ecosystem of sites, one for each office. Each unit&#8217;s web pages are managed independently but are designed to appear to visitors as one cohesive website for the whole division. 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