{"id":116,"date":"2022-05-10T17:24:30","date_gmt":"2022-05-10T17:24:30","guid":{"rendered":"https:\/\/digitaldocumentation.wustl.edu\/web-design-system-documentation\/?page_id=44"},"modified":"2024-08-06T14:32:48","modified_gmt":"2024-08-06T14:32:48","slug":"editorial-style","status":"publish","type":"page","link":"https:\/\/digitaldocumentation.wustl.edu\/sa-units\/web-best-practices-guidelines\/editorial-style\/","title":{"rendered":"Editorial Style"},"content":{"rendered":"\n<p class=\"is-style-lead\">WashU follows AP Style.<\/p>\n\n\n\n<ul>\n<li>\u201cWashU\u201d is always used as the short version of the university\u2019s name (never WU or WUSTL or other variations).<\/li>\n\n\n\n<li>University alone is not capitalized when referring to Washington University\n<ul>\n<li>Department, Division, Office alone is also not capitalized unless it is part of the unit&#8217;s formal name<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>AP style does not use the serial comma<\/li>\n\n\n\n<li>Capitalize university titles when directly preceding the individual\u2019s name, but use lowercase in other usages. (e.g., Here is Chancellor Andrew Martin. Andrew Martin is Washington University\u2019s chancellor.)<\/li>\n\n\n\n<li>In general, when academic degree abbreviations are used, do not include periods.<\/li>\n\n\n\n<li>The official title of the majority of university departments takes a \u201cDepartment of\u201d construction.<\/li>\n\n\n\n<li>Phone number format is xxx-xxx-xxxx.<\/li>\n\n\n\n<li>Use a.m. and p.m., single digit times for hours (8, not 8:00).<\/li>\n\n\n\n<li>Links should open in the same window<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/publicaffairs.wustl.edu\/resources\/editorial-news-media\/public-affairs-writing-style-manual\/\">The full University Marketing and Communications style manual is available on the MarComm website.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Additional guidelines<\/h2>\n\n\n\n<p>Avoid creating FAQs whenever possible. Instead, use the Search function to confirm that the answers to any questions you receive are findable on your site.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Additional Perspectives on FAQs<\/h5>\n\n\n\n<p><a href=\"https:\/\/alistapart.com\/article\/no-more-faqs-create-purposeful-information-for-a-more-effective-user-experi\/\">No More FAQs: Create Purposeful Information for a More Effective User Experience&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/thegood.com\/insights\/faq-pages\/\">Why FAQ Pages Are Almost Always a Bad Idea (And What to Do About It)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WashU follows AP Style. The full University Marketing and Communications style manual is available on the MarComm website. Additional guidelines Avoid creating FAQs whenever possible. Instead, use the Search function to confirm that the answers to any questions you receive are findable on your site. Additional Perspectives on FAQs No More FAQs: Create Purposeful Information [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":105,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Editorial Style - Student Affairs Units<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Editorial Style - Student Affairs Units\" \/>\n<meta property=\"og:description\" content=\"WashU follows AP Style. The full University Marketing and Communications style manual is available on the MarComm website. Additional guidelines Avoid creating FAQs whenever possible. 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