Site Admin Users Guide
Website strategy
To tell a cohesive story about WashU’s impact on St. Louis and connect internal and external users with the resources they need to get involved.
Site Goals
- Demonstrate WashU’s positive impact on and commitment to St. Louis and the region.
- Provide a cohesive story about WashU’s relationship with St. Louis.
- Connect internal communities with the resources to get involved.
- Connect St. Louisans with helpful WashU programs and initiatives.
Key Audiences
Primary
The primary audiences for the site are St. Louis influencers, leaders, and neighbors as well as WashU community members, with the intention of demonstrating WashU’s impact on the region and ways for these audiences to support or join these efforts.
Audiences breakdown
- Internal Stakeholders: Board of Trustees, Faculty, Staff, Students, Alumni
- STL Influencers:
- Local Civic and Non-Profit Leaders
- Community-Engaged Business Leaders
- Neighborhood Leaders
- Educators (K-12, community colleges, peer institutions)
- Faith Leaders
- State and Elected officials serving the greater MSA
- STL neighbors and donors
- State Elected Officials