{"id":109,"date":"2022-05-09T21:40:39","date_gmt":"2022-05-09T21:40:39","guid":{"rendered":"https:\/\/digitaldocumentation.wustl.edu\/web-design-system-documentation\/?page_id=60"},"modified":"2022-05-11T21:24:16","modified_gmt":"2022-05-11T21:24:16","slug":"seo","status":"publish","type":"page","link":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/web-best-practices-guidelines\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Page Structure<\/h2>\n\n\n\n<p>Header tags provide a hierarchical structure and context for your page that search engines (and accessibility readers) look for. Each header should give the reader an idea of the information they can glean from the paragraph text that follows below it. Think of it as a page outline.<\/p>\n\n\n\n<ul><li>Your H1 introduces the topic your page is all about. It\u2019s the page title.<\/li><li>The H2s describes the main topics covered in sections of the page.<\/li><li>Subsequent headers, H3s to H6s, serve as additional sub-headings within each section.<\/li><\/ul>\n\n\n\n<p>Select headers based on content hierarchy, not header style.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Snippets<\/strong><\/h2>\n\n\n\n<p>Most on-page SEO&nbsp;requirements are automatically generated by the system. The only item that needs to be completed is the Snippet, which is the blurb that Google displays on their search result pages.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Page Structure Header tags provide a hierarchical structure and context for your page that search engines (and accessibility readers) look for. Each header should give the reader an idea of the information they can glean from the paragraph text that follows below it. Think of it as a page outline. Your H1 introduces the topic [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":105,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO - In St. Louis, for St. Louis<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO - In St. Louis, for St. Louis\" \/>\n<meta property=\"og:description\" content=\"Page Structure Header tags provide a hierarchical structure and context for your page that search engines (and accessibility readers) look for. Each header should give the reader an idea of the information they can glean from the paragraph text that follows below it. Think of it as a page outline. Your H1 introduces the topic [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/web-best-practices-guidelines\/seo\/\" \/>\n<meta property=\"og:site_name\" content=\"In St. Louis, for St. Louis\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-11T21:24:16+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/web-best-practices-guidelines\/seo\/\",\"url\":\"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/web-best-practices-guidelines\/seo\/\",\"name\":\"SEO - In St. Louis, for St. Louis\",\"isPartOf\":{\"@id\":\"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/#website\"},\"datePublished\":\"2022-05-09T21:40:39+00:00\",\"dateModified\":\"2022-05-11T21:24:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/web-best-practices-guidelines\/seo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/web-best-practices-guidelines\/seo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/web-best-practices-guidelines\/seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best Practices &#038; Guidelines\",\"item\":\"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/web-best-practices-guidelines\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/#website\",\"url\":\"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/\",\"name\":\"In St. Louis, for St. Louis\",\"description\":\"Just another digitaldocumentation.wustl.edu Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO - In St. Louis, for St. Louis","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"SEO - In St. Louis, for St. Louis","og_description":"Page Structure Header tags provide a hierarchical structure and context for your page that search engines (and accessibility readers) look for. Each header should give the reader an idea of the information they can glean from the paragraph text that follows below it. Think of it as a page outline. Your H1 introduces the topic [&hellip;]","og_url":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/web-best-practices-guidelines\/seo\/","og_site_name":"In St. Louis, for St. Louis","article_modified_time":"2022-05-11T21:24:16+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/web-best-practices-guidelines\/seo\/","url":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/web-best-practices-guidelines\/seo\/","name":"SEO - In St. Louis, for St. Louis","isPartOf":{"@id":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/#website"},"datePublished":"2022-05-09T21:40:39+00:00","dateModified":"2022-05-11T21:24:16+00:00","breadcrumb":{"@id":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/web-best-practices-guidelines\/seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digitaldocumentation.wustl.edu\/stlouis\/web-best-practices-guidelines\/seo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/web-best-practices-guidelines\/seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/"},{"@type":"ListItem","position":2,"name":"Best Practices &#038; Guidelines","item":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/web-best-practices-guidelines\/"},{"@type":"ListItem","position":3,"name":"SEO"}]},{"@type":"WebSite","@id":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/#website","url":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/","name":"In St. Louis, for St. Louis","description":"Just another digitaldocumentation.wustl.edu Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"In St. Louis, for St. Louis","distributor_original_site_url":"https:\/\/digitaldocumentation.wustl.edu\/stlouis","push-errors":false,"_links":{"self":[{"href":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/wp-json\/wp\/v2\/pages\/109"}],"collection":[{"href":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":1,"href":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/wp-json\/wp\/v2\/pages\/109\/revisions"}],"predecessor-version":[{"id":234,"href":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/wp-json\/wp\/v2\/pages\/109\/revisions\/234"}],"up":[{"embeddable":true,"href":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/wp-json\/wp\/v2\/pages\/105"}],"wp:attachment":[{"href":"https:\/\/digitaldocumentation.wustl.edu\/stlouis\/wp-json\/wp\/v2\/media?parent=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}